Category: Advertising
Designing Mobile Landing Pages
Mobile banner advertising has created a host of new concerns for advertisers looking to use this new format. File sizes, screen sizes, and more can all contribute to the design of a mobile landing page. It’s important that you consider screen size, and how your banners will look. Extensive testing will help find the best…
Read MoreThe Basics of Retargeting
This article was written by Ted Dhanik Retargeting is an exciting new method for capturing new conversions from an audience that has already viewed your ad. Advertisers know that the most powerful tool they have for branding and conversions is repetition. If the viewer sees the ad multiple times, he is more likely to come…
Read MoreAdvantages of Display Advertising
By Ted Dhanik The advantages of display advertising to the purchasing business are copious. It starts with the visibility and traffic that display advertisements get. Because these advertisements are directed toward a target audience, they are more likely to be successful in bringing in traffic to their website. And because the ROI is so high,…
Read MoreEngage: BDR Helps Advertisers Deliver Personalized Messaging
Engage: BDR, a full-service display ad network in West Hollywood, California is changing the way advertisers target specific audiences. As one of its many services designed specifically for advertisers, engage: BDR offers AudB, its very own pre-targeting technology and methodology used to locate target audiences in real time. So how does AudB help advertisers reach…
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