Category: Advertising
30 Seconds is More Than Enough Time for an Advertisement
30-second radio advertisements can be just as impactful as a minute-long commercial. A powerful way to reach your consumers in your local area, and now even nationally, is through radio advertising. A 30 second advertisement may not seem like enough time to get a marketing message across but with the correct format, it can be…
Read MoreAmazon has acquired 2lemetry for its foray into the IoT space
Given its focus on moving towards the Internet of Things, Amazon has acquired 2lemetry – a startup company in Denver that has developed a enterprise focused platform that tracks and manages IP-enabled machines and other devices. Even though the terms of the deal have been finalized recently, they haven’t been disclosed yet. Despite the secrecy,…
Read MorePractical Tips for Mobile Advertising
Mobile advertising is growing territory, and still open to disruption from the right strategy. There is a lot to be learned. If you set your campaigns to gather data that will be meaningful to you, you can take advantage of the hyper-targeted market segment that uses smartphones. These on-the-go users are highly motivated, often using…
Read MoreHow to Target Consumers Based on Behavior
One of the most powerful assets available in the world of display advertising is the ability to target consumers. Advertisers can improve their sales pipeline by reducing the amount of disinterested consumers that are targeted by campaigns casting nets that are too wide. Advertising is slowly moving toward prediction, where ads are served to consumers…
Read MoreTips for Reading Google Analytics
Google Analytics offers several tools to assist marketers by tracking what users do during a session. Savvy marketers are able to narrow down where their users come from, what pages they visit and how their efforts have improved over time. These functions will become a part of your daily Analytics routine. Learn to interpret this…
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