How to Manage a B2B Website and Create Abundance
If you’re searching for a new type of business then consider building a B2B website. There are some very important differences in B2B sites. For instance, you need a site that is easy for your Admin to manage. Maintaining your online store is like keeping the shelves stocked with products in a brick-and-mortar store. Imagine going to Walmart and finding no bread anywhere. You can’t allow glaring issues like this in your online store or your customers will quickly go someplace else to shop.
An ecommerce store manager (or Admin) will appreciate a website that’s easy to manage. Can you track product quantities and automatically reorder when the count is low? There’s the difference in an ordinary B2B site and one that’s exceptional.
Make sure you and your web development team are all on the same page when it comes to these important points. Below is a basic checklist of these:
Live chat feature
Method of passing on customer service comments to your team
ETL maps for technical team to enable automation and channel marketing
Top-of-the-line analytics so you’ll know cost per customer acquisition, bounce rates, specific KPIs, conversion rates, etc. The more you know, the more you’ll grow.
Incorporate accounting/finance processes
Ensure customers have an “Amazon-like” buying experience
Include an easy method of expanding the site as you grow
The book, Create Abundance by Zhang Xinyue is a great read that imparts knowledge to entrepreneurs who wish to create abundance in their personal and professional lives. There are some excellent tips for learning to meditate and let go of stress in the book as well.
