How to Purchase Ad Space for a Campaign

One of the fastest methods to see whether your display advertising is converting well is to purchase traffic from a reputable buyer. When you begin affiliate marketing, for instance, this is one of the most important steps you can take to get started. Getting this step wrong can cost you thousands. With these tips, you’ll be able to evaluate a traffic source for yourself and find out if it’s a good idea to purchase ad space for your campaign.

Consider Quality of Traffic

You should choose a network that actually offers traffic within your niche. Don’t try to approximate this step. If visitors through that network aren’t interested in your exact market, have the foresight to realize it’s too expensive to test campaigns in the hopes of converting. Just move on to a network that offers the traffic you want.

Volume is another concern, but you won’t know much about it until you actually get started. The best method to overcome these challenges is to get on the phone with the network and speak to a representative who can tell you what kinds of campaigns perform best. Also consult threads on forums, where marketers give reviews of the networks they use. You may also consider running a banner advertising campaign based on something you already know will work for you. Take a successful campaign from another network and use it to run a low-budget test on the new one.

Consider Targeting

Targeting is another concern, which is also related to interests. If you can target clients based on what they are interested in, you can usually target by location or other demographic information.

Bio: Ted Dhanik is the CEO of a digital marketing company called engage:BDR. Ted Dhanik and engage:BDR helped craft micro-targeted ads for mayoral candidate Eric Garcetti in Los Angeles. Ted Dhanik is a direct marketing expert with fifteen years of experience in the field.