Apple Gaining Market Share over Android, suggests new Kantar Report
According to Kantar Worldpanel ComTech, Apple’s newest phones, the iPhone 6 and 6 Plus, have improved iOS smartphones sales’ figures for the fall while causing Android’s figures to drop as a result. Its latest 12-week smartphone figures, from September to November 2014, have seen Android losing market share in the United States since September 2013.…
Read MoreGoogle’s Top 10 Searches for 2014, Flappy Bird is first ever mobile app on lists
At the end of every year, Google releases a list of topics that we’ve collectively searched for during the year. If you keep in touch with the latest news, it’s not very difficult to know which topics would have been the most popular. As for 2014, Google released two lists: worldwide as well as US…
Read MoreFacebook has removed Bing as its search provider, building its own Search products
Facebook has removed Bing as its primary search provider with the intent of announcing plans of introducing its own search tool. A Facebook spokesperson, in explaining the company’s plans, said, “We’re not currently showing web search results in Facebook Search because we’re focused on helping people find what’s been shared with them on Facebook. We…
Read MorePractical Tips for Mobile Advertising
Mobile advertising is growing territory, and still open to disruption from the right strategy. There is a lot to be learned. If you set your campaigns to gather data that will be meaningful to you, you can take advantage of the hyper-targeted market segment that uses smartphones. These on-the-go users are highly motivated, often using…
Read MoreNadella commends Google and Apple, all three companies moving towards cloud computing
At a recent event on its Redmond campus, Nadella, Microsoft CEO, talked about what his rivals, both Google and Apple do best. In emphasizing the difference between the three companies, he said, “When I think about what Apple does, what Google does and what Microsoft does, therein lies perhaps the simplest answer to why these…
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