The Basics of Retargeting
This article was written by Ted Dhanik Retargeting is an exciting new method for capturing new conversions from an audience that has already viewed your ad. Advertisers know that the most powerful tool they have for branding and conversions is repetition. If the viewer sees the ad multiple times, he is more likely to come…
Read MoreSimple Way to Manage Your Lottery Tickets
Members of the social lottery website can now manage past and current lottery tickets via an online account manager. There are many reasons lottery players love Lotto Gopher. Instead of driving to the store and waiting in line, consumers can now order Powerball online as well as other California lottery tickets. For this reason alone,…
Read MoreTech giants’ cash brought onshore could amount to $89 billion, reveals a report
According to a new report by the Bureau of Investigative Journalism, if cash from offshore tax havens belonging to a number of tech giants in the United States was brought onshore and taxed at 35%, it would mean a $89 billion windfall for the US Treasury. While this statistic might not mean much to some,…
Read MoreTips for Brands Considering Mobile Ads
This article was written by Ted Dhanik The smartphone has changed how people view the Web, making the old desktop banner advertising methods something of a relic. Desktop ads still account for the majority of ad spend, but the upswing into mobile seems inevitable. Mobile users are more motivated to make a purchase, and they…
Read MoreYahoo creating new search product, increase in revenues from Bing deal with Microsoft
Considering how Yahoo’s deal with Microsoft in the area of Search is showing no signs of improvement, in terms of performance, the company has recently revealed that they are currently working on a number of new search products. If the company is serious and not just experimenting or to gain leverage, thanks to its upcoming…
Read More